Tag: social media for business

Instagram Best Practice in 2020


It is safe to say we are living in uncertain times. As the world adapts to these new norms, more and more businesses are using social media as a new way to stay connected to their consumers. Instagram is one of the most popular platforms for users to share photos and video content.

With more than one billion monthly active users, Instagram is the third most used social media network globally. According to Hootsuite; “Last year, businesses spent roughly $20 billion to advertise on Instagram. That’s $5.1 billion more than YouTube earned in 2019. This year, competition for Instagram users’ attention and loyalty will only grow more intense. Instagram Stories alone is expected to earn $1.7 billion in sales in 2020—with 150% revenue growth year over year”.

It is especially important for brands and advertisers to keep up with the latest trends to “stay relevant” and fully utilise everything the platform has to offer in the ever-changing landscape that is Instagram.

So, where do brands begin?  Bringing it back to basics

It can be overwhelming for brands to consider where to start when it comes to advertising on Instagram – especially during a global pandemic! There are multiple touchpoints and each business objective will change from one to the other. Understanding best practises for the specific platform is a great start and foundation for beginners starting up their own business profile.

What are best practices?

  1. Establishing a business profile – Establishing a business profile on Instagram is a crucial first step. You’ll be able to build your brand image, following, and sales funnel in ways a personal profile won’t allow. Make sure to include convenient call-to-action buttons which visitors and followers can tap to contact or conduct ecommerce with you.
  2. Give your Instagram bio a bit of TLC – If you want your Instagram profile to appeal to users, you need be appealing. With 150 characters or less and a photo or logo, you’ll need to capture the essence of your brand: who you are, what you offer, and why you’re different.
  3. Make it easy to do business with you – If you are an e-commerce business, shop-able content within Instagram is a must. If you’re in the health and beauty, food and beverage, or ticketing business, you can now add an action button to your business profileso users can book an appointment, reserve a table, or buy tickets without leaving the platform.
  4. Try to avoid creative exhaustion -When it comes to content on Instagram, the creative possibilities are limitless. By experimenting with post types, media options, and editing tools, you can easily mix up your content routine and refresh your image.
  5. Instagram stories are the new newsfeed (with the right creative!) – Instagram Stories, when put to good use, are a powerful engagement tool. With Stories, you can drive traffic to a new Instagram post or product page, use the “Ask me anything” feature to invite questions and share your responses and even conduct a poll to create buzz around a new product. You can also include Story Highlights on your profile page which is a great way to invite visitors to get to know your brand.
  6. Expand your reach with hashtags and geotags – Instagram users search for content using hashtags. They can also follow hashtags. By including relevant hashtags (even daily ones) in your bio and your post captions, you’re exposing a lot of potential new followers to your brand and products.

In these currently difficult times, social media engagement is significantly higher. Having a social media business profile offers the opportunity to grow a brand and engage with established and new consumers.

If your business is seeking to understand how to build and/or extend its social platform, Paykel is here to help you. Talk to one of our Social Media experts today.

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Source: https://blog.hootsuite.com/instagram-best-practices/

Setting up your business on Social Media isn’t as complicated as you may think

Social for Business

Why isn’t your business using Social Media?

You’re on social media, your friends are on social media, even your parents are on social media, so why isn’t your business? With almost 8 in 10 Australians using various social media platforms, it has never been easier to find and target your audience. Advertising on social media can help brands stay fresh, relevant, and screen across multiple devices and platforms.

Businesses are using Facebook to connect with their customers

Facebook has over 2.5 billion monthly active users and is one of the largest social media platforms in the world. On any given day there are around 1.6 million active users. These people are on Facebook looking for content, engaging with pages, and sharing with their friends. No longer is Facebook only for connecting with family and friends or sharing status updates. Businesses are using this platform as a tool to connect with their customers and bringing the content directly to them. Working with the Facebook algorithm provides advertisers a quick and cost efficient way to reach an engaged audience.

  • Facebook’s advertising tools

Facebook has one of the most effective advertising tools on the market in Business Manager and Ads Manager.  Both are easy to understand and use across both paid and organic social media posts. Business Manager is a Facebook tool that helps organise and manage your business. Ads Manager is your starting point for running paid ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run and tracking how well your campaigns are performing. Everything you need to advertise is in the one place!

  • Facebook’s data

There is no way to shy around the topic, but Facebook owns a lot of data. While this may be a scary thought for some, it benefits advertisers by allowing for precise and granular targeting. You want to only target females aged 20-30 with an interest in wine and makeup? You got it! All you need to do is select the gender, age, and add in interests. You need to hit those tradies from Melbourne with the newest steel cap boot? Easily done with occupation and location targeting! No matter how wide or how niche your audience is Facebook can find them for you. Ads Manager will also give a guide of how many people your campaign is likely to reach and if your audience is the right size.

Getting into the more nitty gritty technical stuff, Ads Manager has different types of advertising from which to choose. While Brand Awareness is usually the go-to to reach as many people as possible, you may want to drive traffic to your website or drive direct response and ask users to fill out a form.

Facebook offers different campaign goals for various forms of advertising. A Traffic campaign will deliver an ad to users who are more likely to click on it, whereas a Lead Gen campaign will encourage users to fill out a form. E-Commerce is also easy to setup and implement into a campaign.

You also have complete control over how you want to spend your advertising budget as you can decide how you would like to pay e.g. CPM, CPC, CPA, bid auction, lowest cost, accelerated budget, daily budget, or lifetime campaign budget.

It’s time to start your Social campaign

Now more than ever businesses are jumping on the social media bandwagon in hopes of reaching and connecting with their customers. Social media provides the platform that allows connectivity in an engaging and comfortable environment.  In a time where connection is only a screen away, it is important to keep in touch with your customers and not get lost in the background.

Our social media experts at Paykel will help you get your business up and running on this important media channel!

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