More agility less bureaucracy
Sarah talked to Mi3 all things media and shouted out for more agility and less bureaucracy.
Paykel is seeking partnership opportunities across e-commerce, production and content creation in bid to broaden our offer to our clients, and continues to focus on alternative media channels for clients looking beyond TV, Facebook and Google.
“There’s no doubt clients are looking for not just expertise but also the responsiveness from their agency partners. That’s where being part of an independent business has its advantages.” Sarah Keith, Managing Director, Paykel Media.
Read it here.