Search is the thread that runs through all brand connection, customer experience and, on and offline purchases and is an important part of a business’ marketing strategy.
It’s low cost of entry makes it an accessible media channel for small businesses with limited budgets.
94% of consumer research online before buying, often researching in-store on their mobiles. Reliance on Search means that 40% of shoppers won’t buy a brand if they can’t find it online.
In Australia, 94% of searches are on Google Search Engines.
Involved Media Google ads specialists use Google Ads latest planning and measurement tools to build and optimise campaigns that meet our clients’ objectives and goals eg leads, sales, web traffic, find potential customers, reach existing customers.
Things to consider:
There are many targeting options for Paid search ads including: