Unlike many other forms of media, outdoor cannot be turned off or put down. There is no question, outdoor has impact.
With its larger-than-life images and strong branding that doesn’t compete with a plethora of other advertising, it can achieve great cut-through. In addition to this, outdoor can provide a ‘path to purchase’, converting brand awareness into consumer purchase behaviour, at store level.
Outdoor is perfect for reaching people on the go.
With the ability to measure audiences via MOVE, an Australia first national industry-wide audience measurement system for Out-of-Home (OOH) media, Involved Media has the ability to accurately verify audiences, as we do with other media channels.
As more digital sites are rolled out and static sites are converted to digital, the ability to change creative on a minute by minute basis is now a reality.
Audience measurement is becoming highly sophisticated even down to facial recognition and consumers are able to actively engage with certain formats on a one to one basis.
The introduction of programmatic digital out of home (DOOH) trading is just around the corner.