Cinema is a powerful medium. With its big screen, unrivalled sound quality and darkened auditorium, it creates an immersive environment to watch first run content.

Independent research has proven that the unique experience and viewing environment of cinema combines to deliver six times the impact and engagement of the same ad on television.

Adding cinema to a TV schedule provides incremental reach and delivers light TV viewers.

When combined with TV and online advertising it delivers a significant uplift in advertising effectiveness – brand consideration, positive brand sentiment, top of mind awareness and message cut through.

In today’s cluttered advertising environments, advertisers are facing increasing challenges to connect and engage with consumers. Research shows that cinema can play a role in an advertisers screen strategy, delivering engagement, impact and message retention at a level not many other media channels can match.