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# Involved Media offers Media Planning and Buying Advertising services

Achieving more with media

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## Posts

- [Netflix Upfronts:  Big on News Content, Choice and Commercial](https://involvedmedia.com.au/netflix-upfronts-big-on-news-content-choice-and-commercial/) - CONTENT. The standout announcement from Netflix was their refreshed commitment to make in-roads into Standalone Event programming. After the successes of Roast of Tom Brady, Drive to Survive and Full Swing, Netflix are doubling down in arguably the most cluttered and lucrative sports – NFL. They have signed the rights to international live broadcast for
- [Potato, Potaato - Personalisation, Hyper-Personalisation. How much, and when?](https://involvedmedia.com.au/potato-potaato-personalisation-hyper-personalisation-how-much-and-when/) - Personalisation is a part of everyday engagement with brands Personalised engagement with brands continues to grow and in many instances is table stakes: Live chat & chatbots/ websites / emails / mobile apps / instore interaction/ call centres / social media / AR / click and collect … All capturing consumer data across all points
- [Print Update - Sharing is Caring](https://involvedmedia.com.au/print-update-sharing-is-caring/) - When deciding where to split your advertising spend, many of you may wonder whether a Print ad still holds the same value that it did, say 10 years ago.
- [Media Mergers and their potential impact](https://involvedmedia.com.au/media-mergers-and-their-potential-impact/) - Since the cross-media ownership laws changed in September 2017, there have been a number of potential mergers mooted. While there were some key changes, such as the 75% rule being dropped (previously TV networks were prohibited from broadcasting to more than 75% of Australia’s population), the two from three rule, which previously blocked owning three of TV, Radio and print was the one that got everyone excited.
- [Data Centres increase RTB speeds for advertisers](https://involvedmedia.com.au/the-importance-of-data-centres-for-digital-advertising/) - With digital marketing continuing to grow year on year, it is important to facilitate the ever growing needs of publishers, agencies and data providers to adequately deliver a seamless user experience when it comes to delivering marketing solutions. As the scale and size of networks continue to grow each year, the traffic and security needed
- [BVOD Wide Appeal](https://involvedmedia.com.au/bvod-wide-appeal/) - The Rise of BVOD During the first half of 2019, BVOD (Broadcast Video On Demand) recorded in excess of 20 billion streaming minutes (Live + VOD), up 52% on the same period last year. Here at Paykel Media we are big proponents of BVOD/ CUTV channel to drive incremental reach on linear TV campaigns and
- [Baby Boomers. An untapped market](https://involvedmedia.com.au/boomers-an-untapped-market/) - Do you know how to reach Baby Boomers? Reaching a wide audience is a numbers game. Boomers are a big audience. They are consumers with well-established media habits and more spending power than other generations. Put simply, Baby Boomers are too valuable to ignore and are often overlooked by marketers. Who Are Boomers? Baby Boomers
- [Changes are coming in TV audience measurement-Meet VOZ](https://involvedmedia.com.au/voz-virtual-australia/) - In the first quarter of 2020 a new measurement system incorporating BVOD and TV viewing will launch into the Australian market. In terms of TV audience measurement, it is the biggest change since the move to OZTAM and is arguably more important. What is VOZ? VOZ stands for Virtual Australia and is the core of
- [2019 CMA Judge’s Choice award goes to: Thursday Plantation!](https://involvedmedia.com.au/2019-cma-judges-choice-award-goes-to-thursday-plantation/) - Thursday Plantation winner of CMA Award! The 2019 winner of the CMA Judge’s choice award was the well known and loved Australian brand, Thursday Plantation, a long standing client of Paykel Media for their new essential oil Roll-Ons. In the highly cluttered healthcare industry it is hard for a brand to stand out from its
- [TV Now and into 2021 – What are the industry developments impacting clients and agencies](https://involvedmedia.com.au/tv-now-and-into-2021-what-are-the-industry-developments-impacting-clients-and-agencies/) - TV/video is being consumed across multiple screens in many ways and our TV networks recognise the importance of staying technologically relevant and providing innovative solutions to agencies and advertisers in order to be easily accessible and results focused. Here’s a brief overview of their plans for 2020 and beyond. TV networks and their multiple channels
- [What does the future hold without cookies?](https://involvedmedia.com.au/what-does-the-future-hold-without-cookies/) - From an advertising perspective, 3rd party cookies are predominately used to look at users’ previous browsing behaviour for re-targeting purposes, to create look-a-like audiences and to also categorise purchase intenders. Once built, these audiences can then be targeted with further communications. Removing Cookies is an industry move as Safari and Firefox browsers have removed the
- [TikTok - why is it taking the world by storm?](https://involvedmedia.com.au/tiktok-why-is-it-taking-the-world-by-storm/) - What is TikTok? TikTok allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. It has been compared to Vine which was also a short video platform consisting of 6 second looping videos. Before shutting down, Vine boasted over 200 Million users.
- [MAFS - the Nation's guilty TV pleasure](https://involvedmedia.com.au/mafs-the-nations-guilty-tv-pleasure/) - Reality TV: it’s not a new concept In fact reality TV has been around for nearly 50 years. With recycled models and Australian content regulations we can say goodbye to the glory days of what was. Let’s not forget about the oh so right but oh so wrong Playing It Straight or the 2006 live
- [Setting up your business on Social Media isn’t as complicated as you may think](https://involvedmedia.com.au/setting-up-your-business-on-social-media-isnt-as-complicated-as-you-may-think/) - Why isn't your business using Social Media? You’re on social media, your friends are on social media, even your parents are on social media, so why isn’t your business? With almost 8 in 10 Australians using various social media platforms, it has never been easier to find and target your audience. Advertising on social media
- [The need for Transparency in the Programmatic Ecosystem](https://involvedmedia.com.au/the-need-for-transparency-in-the-programmatic-ecosystem/) - As an advertiser, how do I know where my money is being spent across the programmatic supply chain? A lack of transparency in the industry has fuelled the need for a deeper look into the associated cost breakdowns of using Programmatic. The ISBA Programmatic Supply Chain Transparency Report released in May 2020 provides us with
- [Creative Advertising In The Times of COVID-19](https://involvedmedia.com.au/creative-advertising-in-the-times-of-covid-19/) - There is plenty of discussion and data to recommend to advertisers as to why it is more important than ever to continue to advertise during times such as these rather than to ‘hibernate’ and cut the marketing budget. The brands that do choose to continue to be present and reactive with their television advertising now
- [COVID-19 and the impact on Property Marketing](https://involvedmedia.com.au/covid-19-and-the-impact-on-property-marketing/) - Living arrangements have changed According to the St George Bank Property Monitor released Tues 21 April, around 16% of Australians have changed their living arrangements due to COVID-19. Australians are moving home to their parents, taking on extra housemates, delaying plans to move. As highlighted by recent McCrindle Research, this change in living arrangements is
- [Understanding how COVID-19 affected media consumption in Australia](https://involvedmedia.com.au/understanding-how-covid-19-affected-media-consumption-in-australia/) - As human beings, anecdotes help us better comprehend novel problems. We have grown to understand that our gut is more often right than wrong. In understanding how COVID-19 has affected media consumption and how brands are responding we can draw on our own experiences. What has changed in my own consumption habits? What do I
- [Instagram Best Practice in 2020](https://involvedmedia.com.au/instagram-best-practice-in-2020/) - It is safe to say we are living in uncertain times. As the world adapts to these new norms, more and more businesses are using social media as a new way to stay connected to their consumers. Instagram is one of the most popular platforms for users to share photos and video content. With more
- [The impact of COVID-19](https://involvedmedia.com.au/paykel-media-insights-1/) - What we know from 2003-2004 The impact of the COVID-19 outbreak is showing early signs of some similarities in 2003, where; Consumers cut spend on luxuries, outside entertainment and leisure activities. Lowers “on-the-go” impulse buying Full service restaurants only able to offer take-away. Supermarkets and convenience stores showed a significant increase in sales. Culinary and
- [Consumer expectations of brands and advertising during COVID-19](https://involvedmedia.com.au/paykel-media-insights-2-consumer-confidence/) - “The Resilience of the Australian spirit shines through.. as we believe we will become stronger, which is a key difference to the rest of the globe” *Consumer confidence has strengthened for the third week running. The gain was broadly based with the exception of ‘current finances’. 36% of Australian expect their family to be ‘better
- [How Brands are Pivoting](https://involvedmedia.com.au/paykel-media-insights-3-brand-response/) - In our last edition of Paykel Insights we noted how consumers are letting brands know what they expect of them in the current global pandemic. And brands are responding by pivoting their business structures and communications to service consumers appropriately within the constraints of COVID-19. Some examples: - Tesco: Some little helps for safe shopping
- [How long does it take to form a habit?](https://involvedmedia.com.au/paykel-media-insights-4-newly-formed-habits/) - We have been resilient and adaptive in our COVID lives, changing our behaviours and forming new habits. But how long does it take to form a habit? And will new habits stick? Psychology has moved on from the old 1960’s adage that “it takes 21 days to form a habit”. It’s too short a time
- [Are “Facebook Shops” the next frontier for eCommerce?](https://involvedmedia.com.au/are-facebook-shops-the-next-frontier-for-ecommerce/) - Are “Facebook Shops” the next frontier for eCommerce? In May, Mark Zuckerburg revealed the latest Facebook innovation Facebook Shops to the world with exquisite timing, and it’s making a lot of sense. Over its life time Facebook has been re-shaped and moulded countless times from a humble space for American-college kids to create online profiles
- [Using Social Media as a News Source](https://involvedmedia.com.au/using-social-media-as-a-news-source/) - There has never been a bigger demand for instantaneous and constant content With smartphone users increasing to 3.6 billion worldwide, there has never been a bigger demand for instantaneous and constant content. We are constantly switched on and connected; information is now literally at our fingertips, and Social media plays a crucial part. It is
- [Click...click...click...How much is that? Is it Australian made?](https://involvedmedia.com.au/paykel-media-insights-5-its-important-to-buy-australian/) - Historically regarded as a nation reluctant to let go of its bricks-and-mortar shopping experience, COVID-19 has changed the way we live and shop. As identified in the recent McKinsey Consumer Pulse report Australians have caught up with the rest of the Asia-Pacific region shifting to a greater digital focused lifestyle across all areas –social, business,
- [The world of print](https://involvedmedia.com.au/the-world-of-print/) - In their 2019-2023 industry sector forecast, PWC saw a period of stabilisation for print magazines, with the September 2018 surveys indicating that the mass women’s magazines still had loyal following and the reach of the free-to-consumer weeklies of Coles Magazine and Woolworths Fresh magazine continued to be powerful, delivering increased growth 10+% over 2018. Fast
- [The advantages of programmatic advertising](https://involvedmedia.com.au/the-advantages-of-programmatic-advertising/) - What is programmatic? Programmatic advertising is the automated buying and selling of digital media driven by advanced technology. This innovative way of buying enables you to reach bespoke audiences, effectively track where an ad is shown, what level of engagement it receives and gather data insights to improve campaign performance. Why is Paykel excited by Programmatic?
- [Integrate your creative for each digital platform](https://involvedmedia.com.au/integrate-your-creative-for-each-digital-platform/) - Paykel understands that creative plays a significant role in digital campaign effectiveness and is just as important as a robust media plan. Customisation drives performance In this digital age, creative must be custom built for each platform as this customisation outperforms non-integrated campaign messaging by 1.67x! Don’t re-purpose your TVC The ‘one-size-fits-all’ approach to creative
- [Have you been thinking about advertising on radio?](https://involvedmedia.com.au/have-you-been-thinking-about-advertising-on-radio/) - With ever increasing audiences, now is a good time for testing the radio channel COVID has had both positive and negative impacts across all media channels. OOHof course has taken a beating. Understandably, as isolating, WFH and cluster breakouts make it difficult for advertisers to benefit from the consistent reach and frequency delivered at scale
- [Digital Out-of-Home 2020](https://involvedmedia.com.au/digital-out-of-home-2020/) - Digital Out of Home 2020 With the pandemic restrictions easing around the country, we see Out-of-Home (OOH) advertising making a comeback. The OOH industry is celebrating with a Spring into Out-of-Home campaign to celebrate the latest data results of increased traffic – returning to 89% of normal levels just in time for Christmas. Once again
- [Step outside the Walled Garden and into the Open Web](https://involvedmedia.com.au/step-outside-the-walled-garden-and-into-the-open-web/) - What is a Walled Garden? A closed ecosystem in which all the operations are controlled by a singular entity, the ecosystem operator itself! In advertising speak, it’s a major tech company which controls both sides of the ad inventory selling process, the buying and selling side through its in-house technology. Examples of walled gardens are
- [TV Networks Upfronts wrap: What’s ahead for 2021?](https://involvedmedia.com.au/tv-networks-upfronts-wrap-whats-ahead-for-2021/) - TV Networks Upfronts wrap: What’s ahead for 2021? This year the taste of champagne was replaced by an afternoon cuppa, our heels and suits remained firmly in wardrobes and live speeches were traded in for perfectly timed pre-takes, yes, like most events in 2020 the commercial Australian Upfronts went from a live experience to a
- [Why AI-powered e-commerce and QR codes are going to be massive in 2021](https://involvedmedia.com.au/why-ai-powered-e-commerce-and-qr-codes-are-going-to-be-massive-in-2021/) - After a year that everyone would like to forget, what are some of the key trends and developments that will roll into 2021 and what’s the outlook for media ad spending? Key points: The green shoots we are seeing in media ad spending in this quarter will continue into 2021, as categories such as automotive,
- [2021.  We’re ready.](https://involvedmedia.com.au/2021-were-ready/) - Certain words, and acronyms, have dogged us around this year: Unprecedented, Unpredictable, Difficult, Challenging, Essential, Virus, Uncertain, Social distance, QR Code, Isolate, Teams, Zoom, WFH, Remote, Quarantine, Forecasting, Curve, Recession, Drought, Lockdown, RTW, Vaccine and last and most obviously Pandemic.According to Merriam-Webster and Dictionary.com, pandemic has been named word of the year and Oxford Dictionaries has reported a surge
- [Uniting the multigenerational workforce](https://involvedmedia.com.au/uniting-the-multigenerational-workforce/) - Transgenerational differences always have, and will continue to, exist among us. These differences, however, have become more apparent than ever as the pandemic has completely changed the way we work. The workplace has, for a long time, existed within the confines of a hierarchical old-world structure. Roots run deep and “that’s just the way it’s
- [Gain visibility on your consumers post ad exposure](https://involvedmedia.com.au/gain-visibility-on-your-consumers-post-ad-exposure/) - Our team are involved in building a seamless digital consumer journey which is attributable from beginning to end. We dedicate time to understand your customer path, website structure and goals in-order to setup a tailored tracking infrastructure. In short, Involved Media act as an extension of a brand’s marketing team as we collaborate with Advertisers
- [Make better-informed marketing decisions with the Involved Planning Hub](https://involvedmedia.com.au/make-better-informed-marketing-decisions-with-the-involved-planning-hub/) - Data challenges experienced by most Marketers Most marketers will agree that one of their biggest challenges when delivering effective marketing efforts is translating data across multiple sources into clear and conclusive outputs to make informed decisions, quickly. Even though we have more data at our fingertips, there is more uncertainty due the silos across brand,
- [The need for a new approach to work: a Gen Z perspective](https://involvedmedia.com.au/the-need-for-a-new-approach-to-work-a-gen-z-perspective/) - As a 22-year-old in the advertising industry, I hear a lot about a return to the office and read a lot from senior executives about their view of the mood of the workforce. This is all well and good, but as a Gen Z person I feel a young voice is important. If we are going
- [A road map to the right marketing combination](https://involvedmedia.com.au/a-road-map-to-the-right-marketing-combination/) - Brand and performance are more closely linked than many marketers care to admit. Dan Hojnik, head of strategy and planning at Involved Media, explains.. [Published by B&T Magazine] I remember trying to explain the benefits of brand and performance marketing working together early on in my career only to have a strong-headed client cut me
- [Long live cinema: what the future holds for Australia’s first AV medium](https://involvedmedia.com.au/long-live-cinema-what-the-future-holds-for-australias-first-av-medium/) - As published in mumbrella Aug 11, 2021 The big screen experience is here to stay, argues Involved Media's head of strategy and planning, Dan Hojnik. We have a tendency to oversensationalise things in advertising and media. Not that it’s always a bad thing, as it often comes with the job description, but sometimes it does
- [Why advertisers and agencies need to listen up to the podcast boom](https://involvedmedia.com.au/why-advertisers-and-agencies-need-to-listen-up-to-the-podcast-boom/) - Podcasts do a lot of talking, and now people are talking a lot about them. Podcasting has hit the big time here and globally.
- [ESG: the only acronym that matters – media agencies need to get their act together](https://involvedmedia.com.au/esg-the-only-acronym-that-matters-media-agencies-need-to-get-their-act-together/) - The world is moving on ESG. Brands are pushing suppliers – including media owners and agencies – to align with their corporate environmental, social...
- [DOOH – the right thing for the times](https://involvedmedia.com.au/dooh-the-right-thing-for-the-times/) - Despite difficult times, Chris Thomas, head of digital at Involved Media says the digital revolution for out-of-home industry is going to turn things around. Published on Mumbrella, September 9, 2021 During lockdowns we’ve seen pictures of motorways with little traffic and inner-city shopping areas with virtually no people, but elsewhere it is a different story.
- [AdWeek NYC Learnings: Consumer Attention - a scarce commodity](https://involvedmedia.com.au/adweek-nyc-learnings-consumer-attention-a-scarce-commodity/) - consumer attention is fragmented across what is estimated to be up to 10,000 advertising messages a day, current device-based measures are not accounting...
- [AdWeek NYC Learnings: Collapsing the customer journey](https://involvedmedia.com.au/adweek-nyc-learnings-collapsing-the-customer-journey/) - Today’s customer journey tends to be complex - researching products, looking at competitors, and then the actual buying experience.
- [Influencer marketing faces a reckoning as regulation catches up – and an election looms](https://involvedmedia.com.au/influencer-marketing-faces-a-reckoning-as-regulation-catches-up-and-an-election-looms/) - By Dan Hojnik, Head of Strategy & Planning, Involved Media Regulation is finally catching up with influencer marketing, reckons Involved Media's Head of Strategy and Planning, Dan Hojnik. There are $10 million fines on the line for brands and he warns the looming election would be a perfect opportunity for regulators – and politicians – to
- [Cautious optimism](https://involvedmedia.com.au/cautious-optimism/) - Lockdowns are lifted. Re-connection and cautious optimism are shining through as we move towards a new year. Last month Involved Media joined forces with Southern Cross Austereo to conduct Lifting Lockdown: What does 2022 look like in a post lockdown world - a 1,300 nationally represented survey sourced from SCA Communities undertaken with a view
- [Audio Trends Snapshot](https://involvedmedia.com.au/involved-insight-audio-trends-snapshot/) - Like Video, our Audio eco-system has become a multi-faceted ecosystem encompassing audience lifestyles and delivering information and entertainment when, where and how Australians want it. The Infinite Dial/Edison Research (1) 2022 survey revealed just how much Australians embraced audio during the pandemic. In the 2023 survey, both live and online radio maintained a 79% Ppl
- [CTV Snapshot](https://involvedmedia.com.au/ctv-snapshot/) - Addressable targeted media at scale, the CTV universe is set to continue to expand, with three-quarters of SVOD networks globally planning to introduce ads by 2025. The convergence of linear and streaming TV means brands and their agencies are being challenged to buy and measure across the entire Total Video ecosystem, engaging with platforms, publishers, devices,
- [Gen Z: Consumer, Culture and Communication](https://involvedmedia.com.au/gen-z-consumer-culture-and-communication/) - Consumer Born between 1995 and 2012 and defined as the digital-native generation, the Z’s have had the ‘Net at their fingertips their whole lives. It delivers their information needs, their educational needs: 42% of 16-24yo students rely on TikTok for educational information (1) their entertainment needs, their social needs and even more so, post Covid,
- [What's next in the ongoing saga of The Cookie-pocalypse?](https://involvedmedia.com.au/whats-next-in-the-ongoing-saga-of-the-cookie-pocalypse/) - As global concerns continue to escalate within the landscape of consumer privacy and data protection, the digital advertising ecosystem continues to assess the impact of the phasing out of third-party cookies. Third-party cookies are Google tracking codes used to track ads and target people so that advertising is seen at the right time in right
- [Paykel Media Evolves Into Involved Media](https://involvedmedia.com.au/paykel-media-evolves-into-involved-media/) - After more than two decades as one of Australia’s most respected and effective independent media agencies, Paykel Media is proud to announce its new name: Involved Media. The name change is the latest step in the evolution of the agency, which was established 22 years ago by Tony Paykel. The launch of Involved Media follows
- [Cameron Swan joins Active International UK - Sarah Keith named Group Managing Director, Active International Australia and Involved Media](https://involvedmedia.com.au/cameron-swan-joins-active-international-uk-sarah-keith-named-group-managing-director-active-international-australia-and-involved-media/) - Active International today announced the appointment of Cameron Swan as managing director of Active International UK.
- [The power of two - Releaf Group appoints Involved Media and DOFT](https://involvedmedia.com.au/the-power-of-two-releaf-group-appoints-involved-media-and-doft/) - Two leading marketing services companies, independent media agency Involved Media and content agency Department Of The Future (DOTF), have joined forces to work with Releaf Group.
- [Ad Blocking](https://involvedmedia.com.au/ad-blocking/) - The idea of browsing the web without ads or popups may sound like a dream for many, but it has quickly turned into a nightmare for advertising agencies that are on the backburner of this increasing issue.
- [Programmatic is growing, succeeding & thriving](https://involvedmedia.com.au/programmatic-growing-succeeding-thriving/) - The adoption of programmatic buying is still in its infancy with many people quite unsure of its definition. Google Trends shows that over the past 5 years Australia is ranked the 3rd most popular region searching ‘programmatic’ terms. Even further, these ‘programmatic’ search terms in 2014 have moved from curiosity to doubling in 2015 and 2016. And so, it is fair to say that programmatic is a growing hot topic in Australia’s media industry.
- [What’s the best measure for social success?](https://involvedmedia.com.au/whats-best-measure-social-success/) - Stephen Graham (2017) discusses on AdNews why engagement metrics are misleading to a brand’s social media success. The initial buzz of likes, post reactions, shares and comments can imply the content is resonating with your audience. But this buzz becomes an ‘echo chamber’ - where it could fade into vague inference of brand awareness and consideration. Suggesting we should steer away from purely optimizing towards engagement and rather looking at continually reaching as many of our fans and customers as possible.
- [MCN Programmatic TV buying on Subscription Channels across Foxtel](https://involvedmedia.com.au/mcn-programmatic-tv-buying-subscription-channels-across-foxtel/) - MCN’s world-first private programmatic trading market platform, MCN Programmatic TV, built in conjunction with technology provider, AOL Platforms, uses MCN’s Multiview audience segments to provide the most sophisticated audience targets in the Australian market.
- [Position on Network 10](https://involvedmedia.com.au/position-network-10/) - As we are all aware, Network 10 was placed into Voluntary Administration (VA) on June 14.
- [Television vs. Digital out-of-home: 	Where does screen power lie?](https://involvedmedia.com.au/television-vs-digital-home-screen-power-lie/) - A hot topic in the ad world today, which saw the likes of two of media’s best, Harold Mitchell and Anne Parsons, go head to head at a Mumbrella360 conference, as they discuss which screen is most powerful in 2017.
- [Mobile Page Speed – Why our load speeds hurt Aussie brands](https://involvedmedia.com.au/mobile-page-speed-load-speeds-hurt-aussie-brands/) - Scenario: Your mobile digital campaign has a Click-Through Rate above benchmark. However the Conversion Rate to site drops drastically with less than 50% of clicks landing on site. This could easily be assumed as a result of fraudulent inventory. However, we shouldn’t always assume unusual performance is a result of BAV (Brand Safety, Ad
- [Time to Rethink Your Audio Strategy?](https://involvedmedia.com.au/time-to-rethink-your-audio-strategy/) - 2018 is the year of the voice. With the increase of audio consumption across platforms such as Spotify & IHeartRadio as well as traditional radio listenership, Audio advertising as a whole has seen a rejuvenation of interest as agencies and marketers shift towards a ‘Voice’ strategy.
- [The Rise of the Machines](https://involvedmedia.com.au/the-rise-of-the-machines/) - Programmatic Commerce is a new channel set to redefine retail with its own rules. What is it?
- [Paykel Media Adds New Head of Strategy and Planning](https://involvedmedia.com.au/paykel-media-adds-new-head-of-strategy-and-planning/) - Paykel Media, one of Australia’s most respected independent media agencies, today announced the appointment of Dan Hojnik to the new role of Head of Strategy and Planning. Dan will start at Paykel Media on 4 January. Based in Melbourne, he will report to Sarah Keith, who joined Paykel Media as national Managing Director in early
- [We made it!](https://involvedmedia.com.au/we-made-it/) - First of all, we understand that 2020 was something that none of us could foresee and a year like no other, with people impacted both personally and professionally. But together we made it through. We are so proud of all our clients who have shown resilience and agility throughout last year, who persevered alongside us
- [Involved Media Adds Key New Executives](https://involvedmedia.com.au/involved-media-adds-key-new-executives/) - Today we announced the appointment of three key new executives as part of the ongoing expansion of its business. Susan Reid joins Involved Media as New Business Development Director. Based in Sydney, she will work closely with Managing Director Sarah Keith. With more than 20 years’ experience in Australia and the United States, Susan brings
- [Jessica Torstensson joins Involved Media](https://involvedmedia.com.au/we-welcome-jessica-torstensson-to-our-involved-team/) - Media Release Leading independent media agency Involved Media today announced the appointment of Jessica Torstensson as Group Account Director, effective immediately. A media professional with more than 15 years’ experience in Europe and Australia, Jessica will play a key role in the expansion of the digital, strategy, planning and client service capabilities of Involved Media’s
- [Industry Profile in AdNews - Tony Paykel Head of Agency Partnerships](https://involvedmedia.com.au/industry-profile-in-adnews-tony-paykel-head-of-agency-partnerships/) - AdNews Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia.
- [Sarah Keith in MediaWeek on media spend & running an agency during Covid](https://involvedmedia.com.au/sarah-keith-in-mediaweek-on-media-spend-running-an-agency-during-covid/) - In the past six months, with the rebrand behind them, she and the team have been busy growing the business.
- [5 trends for 2022 & beyond](https://involvedmedia.com.au/5-things-to-watch-in-2022-beyond/) - c

## Pages

- [Home](https://involvedmedia.com.au/) - For 22 years, Involved Media empowers brands with evolving media solutions, staying ahead in a dynamic landscape to meet partner needs. Our offices are located in Melbourne, Sydney & Darwin.
- [Our Clients](https://involvedmedia.com.au/our-clients/) - Our Clients. Brands we work with.
- [Get in touch](https://involvedmedia.com.au/get-in-touch/) - Get in touch with Involved Media! Reach out to discuss your brand's unique media needs. Let's collaborate for tailored solutions and success.
- [Work with us](https://involvedmedia.com.au/work-with-us/) - Join Involved Media's dynamic team. Explore exciting career opportunities and collaborations. Elevate your journey with a media agency that values innovation and passion.
- [What We Do](https://involvedmedia.com.au/what-we-do/) - Empower your brand with our comprehensive services. From strategy to execution, we bring creativity and precision to drive success.
- [Our Thoughts](https://involvedmedia.com.au/blog/)

## Testimonials

- [Chartered Accountants Australia and New Zealand](https://involvedmedia.com.au/testimonial/chartered-accountants-australia-and-new-zealand/) - Involved Media regularly deliver intelligence and proactivity. They are always looking ahead to provide great insight and media opportunities. The team are great to work, very responsive and will always work with us to deliver our goals.
- [Hertz](https://involvedmedia.com.au/testimonial/hertz/) - Involved Media are engaged, generally interested in growing our business. They know what they are talking about, are wonderful to work with and always deliver against brief and ROI requirements
- [CareSuper](https://involvedmedia.com.au/testimonial/caresuper/) - Excellent level of service from all members of the team. I feel that everyone in the team are working together and are across each other's area of expertise. No silos at Involved and everyone is quick to respond to our needs.
- [Anytime Fitness](https://involvedmedia.com.au/testimonial/anytime-fitness/) - Involved Media combine sharp strategic thinking with media expertise and executional excellence. They are true partners, always open to feedback and feel like a seamless extension of our marketing team.
- [Testimonial 17 - AdLoco](https://involvedmedia.com.au/testimonial/testimonial-17/)
- [Testimonial 15 - Merged Media](https://involvedmedia.com.au/testimonial/testimonial-15/)
- [Testimonial 14 - All About Media](https://involvedmedia.com.au/testimonial/testimonial-14/)
- [Testimonial 13 - RG Media](https://involvedmedia.com.au/testimonial/testimonial-13/)
- [Testimonial 10 - Ad Agency](https://involvedmedia.com.au/testimonial/testimonial-10/)
- [Testimonial 8 - Décor](https://involvedmedia.com.au/testimonial/testimonial-8/)
- [Testimonial 7 - Gumbuya World](https://involvedmedia.com.au/testimonial/testimonial-7/)
- [Testimonial 6 - Meares and Associates](https://involvedmedia.com.au/testimonial/testimonial-6/)
- [Testimonial 5 Chartered Accountants](https://involvedmedia.com.au/testimonial/testimonial-5/)
- [Testimonial 4 - NordicTrack](https://involvedmedia.com.au/testimonial/testimonial-4/)
- [Testimonial 3 - Ferrovance](https://involvedmedia.com.au/testimonial/testimonial-3/)
- [Testimonial - Governance Institute of Australia](https://involvedmedia.com.au/testimonial/governance-institute-of-australia/) - Ever since our partnership began with Involved Media in 2010, they have proven they understand our business. Involved Media deliver advice we trust and are responsive to our feedback and requests. We look forward to our continuing relationship and to growing our business together with confidence.
- [Testimonial 2 Savills](https://involvedmedia.com.au/testimonial/testimonial-2/) - Ever since our partnership began with Involved Media in 2010, they have proven they understand our business. Involved Media deliver advice we trust and are responsive to our feedback and requests. We look forward to our continuing relationship and to growing our business together with confidence.

## Categories

- [Digital Media](https://involvedmedia.com.au/category/digital-media/)
- [Social Media](https://involvedmedia.com.au/category/social-media/)
- [TV & BVOD](https://involvedmedia.com.au/category/tv-and-bvod/)
- [Insights](https://involvedmedia.com.au/category/insights/)
- [General News](https://involvedmedia.com.au/category/general-news/)
- [Audio](https://involvedmedia.com.au/category/audio/)
- [Print](https://involvedmedia.com.au/category/print/)
- [Homepage](https://involvedmedia.com.au/category/homepage/)
- [Out of home (OOH)](https://involvedmedia.com.au/category/out-of-home/)
- [Uncategorised](https://involvedmedia.com.au/category/uncategorised/)

## Tags

- [Baby boomers](https://involvedmedia.com.au/tag/baby-boomers/)
- [cross platform planning and reporting](https://involvedmedia.com.au/tag/cross-platform-planning-and-reporting/)
- [TV audience measurement](https://involvedmedia.com.au/tag/tv-audience-measurement/)
- [Virtual Australia](https://involvedmedia.com.au/tag/virtual-australia/)
- [VOZ](https://involvedmedia.com.au/tag/voz/)
- [award winning](https://involvedmedia.com.au/tag/award-winning/)
- [CMA awards](https://involvedmedia.com.au/tag/cma-awards/)
- [digital media strtegy](https://involvedmedia.com.au/tag/digital-media-strtegy/)
- [natural skin care](https://involvedmedia.com.au/tag/natural-skin-care/)
- [Thursday Plantation](https://involvedmedia.com.au/tag/thursday-plantation/)
- [dynamic TV trading](https://involvedmedia.com.au/tag/dynamic-tv-trading/)
- [TV industy developments](https://involvedmedia.com.au/tag/tv-industy-developments/)
- [TV networks](https://involvedmedia.com.au/tag/tv-networks/)
- [3rd party cookies](https://involvedmedia.com.au/tag/3rd-party-cookies/)
- [contextual targeting](https://involvedmedia.com.au/tag/contextual-targeting/)
- [cookie tracking](https://involvedmedia.com.au/tag/cookie-tracking/)
- [lip sync videos](https://involvedmedia.com.au/tag/lip-sync-videos/)
- [music videos](https://involvedmedia.com.au/tag/music-videos/)
- [TikTok](https://involvedmedia.com.au/tag/tiktok/)
- [Facebook](https://involvedmedia.com.au/tag/facebook/)
- [social media](https://involvedmedia.com.au/tag/social-media/)
- [social media for business](https://involvedmedia.com.au/tag/social-media-for-business/)
- [digital programmatic transparenc](https://involvedmedia.com.au/tag/digital-programmatic-transparenc/)
- [programmatic](https://involvedmedia.com.au/tag/programmatic/)
- [adapting brand message](https://involvedmedia.com.au/tag/adapting-brand-message/)
- [COVID19 advertising](https://involvedmedia.com.au/tag/covid19-advertising/)
- [creative advertising during lockdown](https://involvedmedia.com.au/tag/creative-advertising-during-lockdown/)
- [Property marketing](https://involvedmedia.com.au/tag/property-marketing/)
- [MAFS](https://involvedmedia.com.au/tag/mafs/)
- [reality TV](https://involvedmedia.com.au/tag/reality-tv/)
- [audio](https://involvedmedia.com.au/tag/audio/)
- [media consumption](https://involvedmedia.com.au/tag/media-consumption/)
- [print](https://involvedmedia.com.au/tag/print/)
- [video](https://involvedmedia.com.au/tag/video/)
- [Instagram best practice](https://involvedmedia.com.au/tag/instagram-best-practice/)
- [Australian market insights](https://involvedmedia.com.au/tag/australian-market-insights/)
- [COVID 19](https://involvedmedia.com.au/tag/covid-19/)
- [brands and advertising](https://involvedmedia.com.au/tag/brands-and-advertising/)
- [consumer confidence](https://involvedmedia.com.au/tag/consumer-confidence/)
- [consumer expectations](https://involvedmedia.com.au/tag/consumer-expectations/)
- [Brand communications](https://involvedmedia.com.au/tag/brand-communications/)
- [Brands business structures](https://involvedmedia.com.au/tag/brands-business-structures/)
- [habits formed during COVID 19](https://involvedmedia.com.au/tag/habits-formed-during-covid-19/)
- [media habits](https://involvedmedia.com.au/tag/media-habits/)
- [radio audio listenership](https://involvedmedia.com.au/tag/radio-audio-listenership/)
- [eCommerce](https://involvedmedia.com.au/tag/ecommerce/)
- [Facebook Shop](https://involvedmedia.com.au/tag/facebook-shop/)
- [smartphones](https://involvedmedia.com.au/tag/smartphones/)
- [social media news content](https://involvedmedia.com.au/tag/social-media-news-content/)
- [Australian made](https://involvedmedia.com.au/tag/australian-made/)
- [Buy Australian](https://involvedmedia.com.au/tag/buy-australian/)
- [digital focused lifestyle](https://involvedmedia.com.au/tag/digital-focused-lifestyle/)
- [Audio Trends](https://involvedmedia.com.au/tag/audio-trends/)