OOH – I love the endless creative opportunities OOH has to offer. With the right mix of creativity, placement & execution you can truly create a powerful campaign for your audience.
DOOH – brands deliver their advertising message with multiple creatives, at the right time, right place and on the path to purchase. I’ve seen some really cool executions.
Hmm … As a strategist I must stay channel agnostic so my favourite mediums are the ones which help our clients achieve their ambition in the context of their biggest challenges.
Search – due to its strong user intent, driving cost efficient customer engagement with brands and their offering. Search successfully supports every stage of the consumer journey from awareness to education as well as being an attributable conversion driver.