OOH – It’s extremely effective in building brand awareness and recognition. The creative options and forms are never ending, making it the most fun to work with.
Social – I’ll always have a soft spot for social as one of the only mediums that allows brands to engage back with their consumers directly and further build their brand personality.
OOH – particularly digital OOH offering visual impact, and the data capabilities for dynamic messaging, programmatic trading and audience identification.
Programmatic in all forms – its capabilities are constantly challenging and powering change in the wider industry. Programmatic DOOH for example; a traditionally brand building medium that can now be enhanced with hyper-local targeting, real time data and measurement that was previously un-available.
OOH – I love the endless creative opportunities OOH has to offer. With the right mix of creativity, placement & execution you can truly create a powerful campaign for your audience.
DOOH – brands deliver their advertising message with multiple creatives, at the right time, right place and on the path to purchase. I’ve seen some really cool executions.
Hmm … I choose to stay channel agnostic so my favourite mediums are the ones which help our clients achieve their ambition in the context of their biggest challenges.