A team of extraordinary people who work hard to build a trusted, transparent and honest relationship with our clients.
Involved is opened for business (formerly known as Paykel Media)
New Business Development Director
My favourite medium is:
Digital & Print Content – the power of the written word; then translated into a visual format, offers brands the emotional connection they need to reach their audiences in a genuine way.
Video in all forms – especially when sound, movement and drama combine to create not just an ad, but a piece of art.
Digital Strategy Manager
Social – I’ll always have a soft spot for social as one of the only mediums that allows brands to engage back with their consumers directly and further build their brand personality.
Group Account Director
OOH – particularly digital OOH offering visual impact, and the data capabilities for dynamic messaging, programmatic trading and audience identification.
Cinema – the advertiser has more time, and so the opportunity to be creative and tell a story.
Group Managing Director
Anything programmatic – dynamic ad placement that provides control and visibility on campaign performance.
Senior Accounts Assistant
Podcast – a highly engaging medium
OOH – I love the endless creative opportunities OOH has to offer. With the right mix of creativity, placement & execution you can truly create a powerful campaign for your audience.
Head of Human Resources
Magazines – I love traditional media and enjoy flicking through pages of beautifully layed out content
Head of Finance
Podcast – you can tune in anytime, anywhere.
TV – always a strong advertising medium that is proven over the years as effective
Strong advocate for Mix-Media, people multitask daily and we can now catch their eye with the same message looking down, or looking up.
Head of Marketing
DOOH – brands deliver their advertising message with multiple creatives, at the right time, right place and on the path to purchase. I’ve seen some really cool executions.
Chief operating officer
Cinema – I love the big screen, unrivalled sound and darkened auditorium. It is a truly engaging immersive environment.
Head of Strategy and Planning
Hmm … As a strategist I must stay channel agnostic so my favourite mediums are the ones which help our clients achieve their ambition in the context of their biggest challenges.
Senior Digital account executive
Digital Video – a data driven format perfect for story-telling, forging an emotional connection between brand & consumer.
BVOD – in our house it is a one-to-one experience with headphones – total brand immersion when an ad break occurs!
Senior Accounts Assistant - Media
TV – a traditional medium that entertains the whole family.
TV – I think TV advertising is grabbing more attention and it’s a big production.
BVOD – selective, rich in content, can watch in bed with a cuppa – bliss!
TV – enables you to target any demographic better than any other medium – everywhere & any time
Audio in all forms – radio, streaming services, and podcasts create a customisable soundtrack to life.
Head of Agency Partnerships
Still TV – still has the authority and powerful message attributes that the other mediums don’t…